Convince through identification and humor.

To highlight Booster Norauto, the brand's iconic product, we chose an approach that was radically different from the usual tone. Far from demonstrative videos, this film focuses on emotion and complicity. Through a daily staging, it humanizes technology and makes you want to adopt the product without ever selling it head-on.

Norauto

2021

Release year

Broadcast channels

background

The Norauto Booster is a brand best seller, recognized for its practicality and reliability. Norauto, accompanied by the Altimax agency, wanted to renew its communication by offering a film that was more narrative and more memorable than the usual formats, centered on product demonstrations.

Objectives

Make people want to buy by promoting the usefulness of the product without falling into didacticism. It was necessary to design an advertisement capable of creating attachment, sympathy and recognition, while respecting the visual codes and the universe of the brand.

The idea.

Tell a short daily story where the Booster becomes the discreet hero of a familiar situation.
We chose a light and complicit tone, focusing on narration rather than demonstration. This choice makes it possible to create immediate identification, by installing a warm, bright and coherent universe with Norauto color codes. The product comes naturally, as the obvious solution, at the end of the movie. This narrative reversal creates a positive memory and reinforces memory.

Results.

A new storytelling approach for the brand

An emphasis on the product that is more humane, generating adherence and preference

A film perceived internally as a new creative reference

I want that too!

The return Without detours

The genesis.

Norauto is a local brand that is practical, but sometimes perceived as too technical in its communications. The challenge was therefore to bring heat and life back to a cold product. We analyzed daily behaviors to find universal situations where a Booster can save the day, without ever forcing the line.

Our thinking was based on a key idea: usefulness can be emotional. It is not the product that you remember, but the relief and satisfaction that it provides. It is this feeling that the film was supposed to restore.

Solutions.

We provided the creative design, artistic direction, direction, and complete production of the film, in co-production with the Altimax agency. The shooting favoured real settings and natural light to reinforce the sincerity of the story.

In post-production, we refined the rhythm and sound design in order to balance humor and authenticity. The result: content that is both accessible, credible and emotionally engaging, in perfect continuity with the brand's promise.

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