Making energy efficiency desirable in everyday life.
Somfy tasked us with creating a product film to showcase its ecosystem of energy-saving solutions, for both summer and winter. The challenge was clear: explain the benefits without resorting to a demonstration or tutorial style. We envisioned a warm, relatable lifestyle film rooted in everyday situations. A narrative designed not just to inform, but to inspire.
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With growing awareness of energy issues, Somfy wanted to present how its products work together as a single ecosystem. The film needed to align with the existing brand platform while offering a more accessible, lifestyle-oriented perspective.
Objectives
Highlight the tangible benefits of Somfy solutions for thermal comfort and energy savings, without relying on technical jargon. The project required working with a controlled budget, showcasing multiple products, and condensing production into a single day of filming.
The idea.
Exaggerating sensations to better convey the benefits.
We chose a deliberately humorous introduction, playing on the extremes of winter cold and summer heat to present the problem in an immediate and universal way. This approach allows us to quickly establish the subject before seamlessly introducing Somfy solutions. The film depicts warm, sun-drenched daily life scenes where the technology fades into the background, leaving only the feeling of comfort. It’s a way to talk about energy performance without ever losing the emotional connection.
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The genesis.
Talking about energy savings often involves a rational, technical, and sometimes cold approach. Yet, the actual user experience is primarily sensory: too hot, too cold, uncomfortable. We therefore decided to start from these universal feelings to ground the narrative in real-life experience.
The Somfy brand is built on values of comfort, serenity, and warmth. It was essential that the film never betrayed this DNA, even in its humorous exaggerations. Each scene was designed as a credible, familiar, almost mundane moment of life. It is within this normality that the solution truly makes sense.
Solutions.
The project was structured around a two-minute main film, designed as a continuous narrative, and adapted into four fifteen-second clips for social media. The shoot was optimized to create multiple atmospheres in a single day, despite unfavorable weather conditions.
The art direction, lighting, and post-production made it possible to recreate distinct summer, winter, and night atmospheres while maintaining strong visual consistency. Each deliverable was designed to adapt to different distribution channels, from digital platforms to points of sale.
Making of.
Our other achievements.
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