Supporting an iconic brand in the launch of a new machine.

For the launch of the Vertuo Up, Nespresso needed to support its customers with educational content that matched its high brand standards. Working alongside Aftermedia, we produced a series of tutorial films designed to guide the user while highlighting the machine's design and perceived quality. A precise, premium, and warm visual approach, serving a strategic launch for the brand.

Nespresso

2025

Release year

Broadcast channels

background

For the launch of the new Vertuo Up machine, Nespresso wanted to roll out a series of video content to help customers get started with their new machine. Aftermedia commissioned us to handle the production and visual direction of these films, while strictly adhering to the brand's premium identity.

Objectives

Provide clear, reassuring, and aesthetic tutorials to support new Vertuo Up users. The challenge was to combine educational clarity with visual excellence, all while respecting a highly codified brand book and managing production with a small team directly on the client's premises.

The idea.

Offer useful, precise, and immediately understandable tutorials without ever sacrificing the brand experience.
Each video was conceived as a natural extension of the Nespresso universe, where ease of use meets a luxurious and warm aesthetic.
The lighting, framing, and pacing serve a dual purpose: guiding the user and reinforcing the product's desirability.

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Results.

I want that too!

The return Without detours

The genesis.

Nespresso has mastered the art of the product tutorial. The challenge was not to reinvent the format, but to raise the bar even higher.
As the Vertuo Up was a strategic launch, every visual detail had to reinforce the perception of quality, reliability, and ease of use.

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We approached these films as functional design objects.
No superfluous effects, no distracting narration: only what serves clarity, elegance, and consistency with the brand's DNA.
The visual presentation had to be as reassuring as it was seductive.

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Solutions.

We produced a series of 18 videos, ranging from 30 seconds to 3 minutes, in both 16:9 and vertical formats, covering the product presentation and the main uses of the Vertuo Up.
The set was built directly on the client's premises, with a deliberately lean team to ensure agility and precision.
Each film involved rigorous work on lighting, textures, and movement to ensure these tutorials remained firmly in the premium category, true to Nespresso's standards.

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