Making safety engaging through a feel-good and universal series.
Somfy, an international group with 128 subsidiaries spread over 59 countries, had a simple but delicate challenge: to talk about health and safety at work without being moralistic. The subject is crucial, but often seen as boring. Black & Wild imagined an offbeat audiovisual concept, designed to make you smile while raising awareness. A series of movies and posters that make good behavior contagious.
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For this first collaboration, Somfy came to find Black & Wild in order to transform its health and safety communication into a more lively, positive and unifying format. The objective: to get the right messages across to all employees, without showing risky behaviors.
Objectives
Raise awareness of good security practices while promoting the group's internal culture. Make prevention a collective, engaging and sustainable subject at the international level.
The idea.
Talk about safety lightly without losing power.
Create a “Health and Safety” series with a feel good tone, where each episode illustrates good practice with humor and lightness. No words, to be understood all over the world. No real danger, but exaggerated and fun situations.
Each video ends with a universal gimmick: the gesture 👌, a sign that good practice has been applied. This symbol quickly became an internal reference, taken up spontaneously by employees.
Results.
A series that has become a cult internally: the most viewed, commented on and shared on the Somfy intranet
of accidents resulting from work stoppage since the launch in 2021
A sustainable dynamic: the concept has spread over several sites and continues to evolve every year
The return Without detours
Health/Safety topics, which are usually a bit boring and moralizing, have taken Another dimension...!
With B&W, we were able to combine The what and the how.
The subject, which was still invisible a year ago, is Now clearly visible.
These publications on our internal network are every month in the Top 3 Communications The most viewed by the collaborators.
You have been Hyper creative, of Good advice, pro and you adapting to our calendar.
We have haste to work with you again. Don't change anything !!!
The genesis.
At Somfy, security is a core value, but its communication lacked breath. The idea was to dust off the speech without distorting it. We chose the lag: to show the right reflex through everyday situations that are a bit absurd, but universal.
The tone, positive and accessible, made it possible to get the message across without feeling guilty. The key: for each employee to recognize themselves, and to want to participate.
Solutions.
We designed and produced 5 films shot on several sites of the group: first at the head office, then in Dijon and Rottenburg in Germany. All actors are voluntary collaborators.
The visual device, without words, is based on a common design based on the Somfy Health and Safety Charter.
In addition, 8 original posters were created during two dedicated shootings, to extend the campaign on site and reinforce visual coherence.
A concept designed to last, evolve, and continue to provide security in an engaging way.
Making of.
Our other achievements.
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Make video great again!
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