Breathing new life into a cheese brand.
When rebranding "Au cœur du Pays Vert" to "Les Fromagers du Pays Vert," the Sodiaal cooperative wanted to take a fresh look at its heritage. The challenge was clear: modernize the brand's image without compromising its roots or expertise. We created a foundational film—both sensory and structural—to support this renewal.
background
As part of the rebranding of "Les Fromagers du Pays Vert," Sodiaal sought to create a film that could visually embody its new identity. Supported by the Névé + Spaaark agency on the brand platform, the cooperative entrusted us with the design and production of their presentation film.
Objectives
The goal was to elevate a brand that was previously little-known and perceived as dated, while strengthening its credibility with professionals. We needed to convey key values—expertise and authenticity—and highlight the five AOP cheeses of Auvergne in a film that would build support and bolster sales efforts.
The idea.
Diving into the heart of Auvergne to tell the story of the origin before the product.
We crafted a sensory narrative that goes beyond simply showing cheese; it reveals its birth, its environment, and the men and women who shape it. Driven by a voice-over, the film guides the viewer through landscapes, techniques, and textures, bridging the gap between tradition and a contemporary perspective.
The ambition was clear: move beyond the classic corporate film to offer an emotional experience, conceived as a manifesto. We wrote this film as a manifesto, designed to speak to restaurant professionals and cheesemongers by showcasing the raw materials, the craftsmanship, and the region.
%20-%20Grande.jpeg)
The return Without detours
Expérience très positive du début à la fin. Dès la première phase de réflexion, nous avons été marquées par la profondeur de votre analyse, la pertinence de vos propositions et votre capacité à parfaitement comprendre notre univers de marque, nos enjeux et nos ambitions.
On sent une équipe qui va au bout des choses et qui s'investit pleinement.
Le reveal traduit avec justesse l'ADN de la marque !
Un grand merci pour votre implication et la qualité de votre accompagnement, nous avons pris énormément plaisir à travailler avec vous !
The genesis.
Les Fromagers du Pays Vert is more than just a brand. It is a collective, a region, and a strong agricultural heritage. Before considering the visuals, we took the time to understand what truly makes these AOP Auvergne cheeses unique. What sets them apart isn't found on a label, but in the techniques, the landscapes, and the patient process of aging. We chose to place this living substance at the heart of our story.
Facing a demanding professional audience, we had to avoid any artificial messaging. The film needed to inspire trust as much as it needed to whet the appetite. We built a sober, grounded narrative where emotion arises from the authenticity of the scenes and the precision of our lens.
Solutions.
We produced a 90-second main film in 16:9 format, designed as a communication cornerstone for the brand. Filming took place over one week under demanding conditions, covering multiple locations each day: farms, production workshops, aging cellars, and the Auvergne landscape.
This tight schedule allowed us to capture a wide variety of situations and build a rich image bank to fuel future films for each AOP. In post-production, precise editing, pacing, and color grading enhanced the film's sensory and contemporary feel, supporting a clear and lasting message.
Making of.
Our other achievements.
.svg)
Make video great again!
Your message has been sent successfully.