Sublimate the simplicity of the gesture.

To support the launch of Aeroccino 4, Nespresso wanted to inspire coffee lovers to explore new dairy recipes. The challenge: to make a simple-looking accessory desirable, by magnifying gestures and texture. We have designed a series of films that are both educational and sensory, in line with the Nespresso visual universe: refined, precise, sophisticated.

nespresso

2022

Release year

Broadcast channels

background

With the new Aeroccino 4, Nespresso wanted to extend the coffee experience at home, by making it easier to create recipes based on hot or cold milk foam.

Objectives

Present the new accessory while promoting its extreme ease of use. Encourage its appropriation by existing customers, already familiar with the Nespresso universe.

The idea.

Magnifying the gesture, sublimating the material.
We created a series of contemplative videos where the beauty of the product and the purity of the textures take precedence over the discourse. The idea: to show the perfection of the coffee-milk blend as a sensory experience. A studio staging, with strong contrasts and luxurious textures, underlines the premium nature of the product. The whole is supported by a minimalist motion design, in the service of a fluid and elegant reading.

Results.

Films at the crossroads of the beautiful and the useful, strengthening the link between design and use

Movies that see Aeroccino 4 as an essential part of the Nespresso coffee experience

A device distributed on the brand's website and international networks

I want that too!

The return Without detours

The genesis.

Nespresso never communicates about technical performance alone, but about experience. It was therefore necessary to visually translate the promise of simplicity without losing any of the emotion and refinement specific to the brand. In collaboration with the production company Aftermedia, we chose a purely visual approach, without voice-over, to let the material speak: the foam, the light, the gesture. The idea was to create a suspended moment, at the border between tutorial and contemplation.

Solutions.

We produced five movies: a product presentation video and four recipes — latte, cappuccino, iced latte, and iced cappuccino.

Each film has been designed to integrate perfectly with the Nespresso digital platform, in 16:9 format, with 9:16 options for networks. The infographics have been deliberately refined to leave room for image and movement.

The hard and contrasting light work allowed the project to be part of the brand's new artistic line, between sophistication and simplicity.