Make the Nespresso universe sparkle with a colorful campaign.

To accompany the launch of Vertuo Pop, the new Nespresso machine available in six vibrant colors, we imagined a product film and a series of tutorials in its image: happy, stylish and accessible. Our mission: to embody a new generation of machines, younger, more pop, without losing the aesthetic rigor of the brand.

nespresso

2022

Release year

Broadcast channels

background

With Vertuo Pop, Nespresso is shaking up its codes: six bright colors and a compact format to appeal to a younger audience. The brand wanted content that matched this chromatic audacity.

Objectives

Create a refreshing visual universe that showcases the machine and its colorful variations, while simplifying the understanding of the product through tutorials. All in a light, modern tone that is consistent with the positioning of a more accessible range.

The idea.

Play with color as a universal language of freshness and simplicity.
We imagined a graphic universe inspired by the minimalist design of the machine: geometric shapes, monochrome backgrounds, object choreography and hand interactions. The capsules become characters, the cups come alive to the rhythm of lively music. A film designed as a dance between machine, color and gesture, to make the joy of coffee exist from a new angle.

Results.

+3.7

Millions of cumulative views on YouTube

An artistic direction praised internally for its freshness and consistency

A new visual breath for the Vertuo range

I want that too!

The return Without detours

The genesis.

Vertuo Pop was not aimed at the traditional Nespresso audience. It was aimed at an urban generation, in their thirties, curious but attentive to the price. The challenge: maintain the prestige of the brand while creating lightness and accessibility.

Our response: a strong artistic approach, based on color and movement, to restore pleasure and simplicity to the coffee experience.

Solutions.

Together with the production company Aftermedia, which provided executive production, we took care of artistic direction, film design and product tutorials, as well as the production and provision of technical resources.

Filming, conducted in the studio over a week, involved a tight team: director/cinematographer, assistant, food stylist, hand model and custom-built set.

The result: an immersive main movie accompanied by several fluid and educational tutorials, broadcast on YouTube.