Reassuring without much speech, in all simplicity and transparency.
During the merger between Axes Compta Conseils and DV Expert, the managers wanted to speak directly to their clients to explain this evolution in complete transparency. We imagined a film that was sincere, human and without filters: a conversation with three voices, to talk about continuity, shared values and a common future. A human-sized format, designed to appease, clarify and unite.
background
The merger between the firms Axes Compta Conseils (Annecy) and DV Expert (Lyon) marked an important strategic step: strengthening their position in the region while remaining faithful to their local approach. A structural change that is often a source of questions for customers. The challenge was clear: to reassure through transparency.
Objectives
Provide clear answers to customers and show that nothing is changing because this union is above all an alliance of values: requirement, trust, proximity. All with an accessible tone to reaffirm the human dimension of their profession.
The idea.
Transforming questions into a lever of trust.
Based on the “Question Box” model, we invited Lucie, Marie and Valentin to spontaneously answer customer questions... without having prepared anything.
Just three leaders in front of the camera, speaking with sincerity and complicity.
Results.
A clear and reassuring message addressed to all customers in Annecy.
A video praised for its fair, natural and transparent tone, far from traditional institutional formats.
A simple and effective communication tool, used to support change smoothly.
The return Without detours
I called on Black&Wild to make a video with my associates.
The project was particularly delicate : the message to be transmitted was significant, nuanced, and you really shouldn't be wrong about the content or the form.
We had a clear objective, but no clear idea of how to make the most of it.
From the start, the team has knew how to guide us : they proposed the concept, the video format, the type of shots, the editing style... while ensuring that our message stayed the same limpid, authentic and consistent.
Their creative sense is remarkable, as well as their ability to understand and Translating the essence of an idea into images.
Personally, I was very stressed about being filmed. However, they managed to create a climate of trust that allowed me to relax and Giving the best of myself in front of the camera.
The end result gave me Really bluffed : they captured our message accurately, without distorting our words or our naturalness.
A job spotless, a team talented And a true understanding issues.
congrats To them, and I Highly recommend !
The genesis.
From the first meeting, one observation: while talking about their ambition and passion was easy, the idea of presenting it in front of a camera was another...
We then proposed a daring concept: forcing them to come without having any idea what we were going to ask them.
The reason? Aim for spontaneous, authentic, and embodied responses.
A minimalist device with a familiar decor, questions discovered about the moment, and free exchange. The energy of the shooting came from spontaneity, laughter, reflections... Every word, every look reinforced the sense of reassurance that customers needed to feel.
Solutions.
The shooting took place in the Annecy offices over half a day, complemented by an outdoor scene by the lake.
The production relied on warm and natural light, dynamic editing and a modern soundtrack to bring rhythm and proximity.
A project designed as a helping hand: clear, honest and deeply human.
Making of.
Our other achievements.
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