When humor becomes the best way to talk about an uncommon service.
For its very first corporate film, Alpina Relocation wanted to present its business in a way that was both clear and engaging. Our mission: to simply provide a service that is both technical and human, while making an impression. We chose a quirky narrative approach, which transforms Haute-Savoie into a full-fledged character and immediately sets up a warm and complicit tone.
background
Alpina Relocation is an agency based in Annecy that accompanies French and expatriates in their installation in Haute-Savoie, Savoie and Ain. The company wanted a film capable of promoting its expertise while reflecting the friendly spirit of the region.
Objectives
Create a presentation film that is effective, differentiating, and understandable in a single viewing. The challenge: to break out of the sector's often lackluster institutional tone, with production resources adapted to a small structure.
The idea.
Open up on a fantasy to better reveal reality.
We came up with a humorous introduction that showcases the idealized vision of life in Haute-Savoie. This discrepancy creates an immediate catch and places the viewer in a position of identification. Once the smile is on, the voice-over takes over to present, with clarity and kindness, all of Alpina Relocation's services. Fluid writing, images of real landscapes and actors embodying concrete situations: everything contributes to making the message both clear and memorable.
Results.
An immediate understanding of the service by new customers.
A film that has become central to Alpina's communication strategy.
A clear differentiation in the face of a competition with an outdated discourse.
The return Without detours
A wonderful ride from start to finish!
Thank you so much for guiding us through this project and for taking the time to get it right.
I'm thrilled with the result! ❤️
The genesis.
Corporate films in the real estate and relocation sector are all the same: a succession of generic images, without soul or anchoring. We took the opposite approach by building a simple but witty staging, focused on the customer experience. Here, humor becomes a strategic lever: it defuses the complexity of the service and establishes immediate proximity.
The production took place in a small team, in a natural and authentic setting. The client was involved in the search for locations and extras, making it possible to optimize the budget without compromising on visual quality. This collaborative model made it possible to focus resources on what matters most: the accuracy of the tone and the effectiveness of the message.
Solutions.
We designed, shot and post-produced a two-minute film exclusively for the Alpina Relocation website. The shooting took place over two days, with local actors and a light camera. Post-production focused on rhythm, narration, and consistent tone, in order to achieve a result that was both professional and accessible.
Making of.
Our other achievements.
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