Make the result speak for itself to prove the performance.
Contour Paris, a specialist in aesthetic technologies, has entrusted us with the creation of a film to promote its new permanent hair removal laser: the Clinical Skin Laser.
background
To launch the Clinical Skin Laser, Contour Paris wanted to get away from the traditional technical discourse and give a voice to those who experience it every day. We therefore filmed in a real partner institute, Bio Détente, in order to show the product in its real environment, in action and through the voice of a convinced professional.
Objectives
Create content that is both demonstrative and human, capable of translating the benefits of the product without recourse to technological escalation. Making testimonies a driver of reinsurance and desire for future buyers: prove that the investment is profitable, easy to integrate and generates customer satisfaction.
The idea.
Make the manager of the institute the best ambassador for the product.
We built an embodied interview, punctuated by images of care and gestures to illustrate the precision and softness of the laser. The tone is professional but accessible, with a fluid and natural staging. Each word, each plan aims to create credibility, by showing technology in the service of satisfaction and comfort.
Results.
A powerful B2B video that has become a reference tool for Contour Paris sales teams
Positive feedback from professionals in the sector, praising the clarity and sincerity of the testimony
The return Without detours
Perfect! I was very satisfied with the speed and quality of the project, so for my part nothing to say!
Great feedback from the team who watched the video.
The genesis.
From the start, we defined two axes: proof and emotion.
The proof, by the concrete demonstration of results and gains for the Institute.
Emotion, in the tone of the manager, who is both proud and grateful, makes the speech authentic and impacting.
We worked on light and framing to evoke purity and precision, while maintaining a human and accessible dimension.
Solutions.
The shooting took place over half a day with the interview of the manager and the illustrative images of the laser in action.
Making of.
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