Visualizing a large-scale electric vehicle launch.
For the launch of the MG4, MG Motors France needed to quickly establish itself in a highly competitive electric vehicle market. Working alongside Altimax, Black & Wild provided executive co-production for two 30-second TV spots, specifically tailored for the French audience. It was a major project, spanning ten days of filming, with a clear objective: to deliver an effective, credible, and visually polished commercial.
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MG Motors France is launching the MG4, a 100% electric model supported by a TV campaign dedicated to the French market. Altimax, in charge of direction and overall production, brought in Black & Wild to manage a key part of the executive production.
Objectives
Highlighting the benefits of the MG4 through two TV spots capable of supporting a national launch. All within a constrained production framework: ten days of filming, numerous locations, and a deliberately lean team to ensure efficiency and responsiveness.
The idea.
Rooting an international electric vehicle in distinctly French settings and usage scenarios.
Rather than producing a generic campaign, the goal was to create imagery that would be immediately relatable to the French public.
In Paris, on highways, and in the countryside: every setting helps make the MG4 feel tangible, accessible, and credible. The visual approach was designed to showcase the product without overdoing it, letting the fluidity, modernity, and ease of use speak for themselves.
The return Without detours
The genesis.
Solutions.
Black & Wild handled executive production for the entire shoot: assembling and coordinating the technical crew, managing equipment, and overseeing cinematography.
Over twenty people mobilized over ten days, with a precise schedule and logistics designed to transition efficiently between locations across France.
Making of.
Our other achievements.
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