Revealing the human strength behind industrial power.
Danfoss entrusted us with the creation of a strategic recruitment film. The challenge was twofold: to increase local brand awareness and convince qualified candidates to join an international group that remains relatively unknown in the Haute-Savoie region.
background
As an industrial company based in Annemasse, Danfoss lacks local recognition despite being part of a major Danish group. In a context of growth and a tight labor market, the brand needed to quickly stand out to both senior professionals and apprentices.
Objectives
Increase Danfoss's regional visibility and strengthen its employer brand among technical and engineering profiles. All this within a very short timeframe, with an imminent launch at a key industry trade show.
The idea.
Giving a voice to those who embody the company.
Rather than producing a corporate message, we chose authenticity. The film relies on testimonials from recently hired employees who share what Danfoss brings them in concrete terms: career growth, expertise, and a demanding technical environment. At the same time, the camera moves through the entire production chain, from the design office to shipping. A human narrative rooted in industrial reality to build identification and credibility.
The return Without detours
The genesis.
Danfoss suffered from a classic industrial paradox: real technological power but low local visibility. And you cannot choose a company you don't know.
We decided not to focus on the size of the group. What convinces a candidate today isn't the scale of the company, but the ability to envision themselves there—to see themselves growing, learning, and contributing. We had to make that vision tangible.
Under a tight deadline, we set up an agile process: a lean team, quick interview preparation, and the selection of representative profiles. The goal was clear: capture sincerity rather than manufacture a script.
Solutions.
We conducted about ten interviews on-site and captured footage across the entire production chain: design office, machining, quality control, metrology, and shipping.
Precise lighting work helped highlight the faces at the heart of the industrial environment. To energize the narrative, we also explored immersive angles, including mounting the camera on moving parts to offer an unusual perspective on the technical work.
The result: a fast-paced, authentic, and credible film that is as persuasive as it is reassuring.
Making of.
Our other achievements.
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