Create a social content strategy that marks a real shift in tone

After three years without any communication regarding its biathletes, Somfy wanted to return with a social content strategy capable of marking a real shift in tone.

Somfy

2025

Release year

Broadcast channels

background

After several seasons without any communication dedicated to its athletes, Somfy wanted to strongly relaunch its high-level sports territory. The strong athletic results from the previous winter offered a clear opportunity for reactivation, provided that a renewed approach was proposed.

Objectives

Strengthen Somfy's presence on social media with video content designed for short formats and virality. Highlight the four contracted athletes while also showcasing the people behind the scenes, and fuel a continuous digital activation strategy from October to April. All this with a high standard of quality, despite very tight production deadlines.

The idea.

Create a content system capable of sustaining an entire season, rather than just a one-off campaign.
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We devised a series of short, complementary, and identifiable formats, designed as regular narrative touchpoints. The angle is not limited to athletic performance but explores the surrounding ecosystem: athletes, staff, coaches, and technicians. Each format is tailored to its distribution context, with a modern tone, sometimes tinged with humor, and always consistent with Somfy's values.

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Results.

I want that too!

The return Without detours

Une collaboration fluide, avec de la réactivité et de la rigueur dans l'application des retours sur les vidéos.

Merci à vous pour cette collaboration et ces superbes contenus 😃

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Somfy

Marie M.

The genesis.

Returning after three years of silence meant clearly breaking away from the codes of traditional sports reporting. In a saturated social environment, Somfy needed to adopt a contemporary visual style capable of capturing attention from the very first seconds. The format became a strategic lever, not a technical constraint.

We deliberately moved away from 16:9 to favor vertical and square formats, which are better suited to how platforms are actually used. Fewer formats, but better thought out. Every choice was aimed at enhancing readability, reach, and impact without diluting the message.

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Solutions.

In five days of filming, we produced nearly fifty films, structured around several strong concepts. The entire project was designed as an editorial toolkit, capable of being activated progressively throughout the season.
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From conception to post-production, every step was optimized to maintain a high level of visual quality despite tight deadlines. An agile setup, built to last and capable of supporting Somfy in a more contemporary and personal approach to sports communication.