Putting faces on trust.
Alpina Relocation wanted to share its expertise with those who have experienced it. We have created a series of sincere and multicultural testimonies to tell the story of a successful installation, from the first contact to local life. True stories, shot with accuracy, which translate into images what the brand embodies every day: welcome, fluidity and tailor-made solutions.
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A company specializing in the relocation and support of expatriates in Annecy and Haute-Savoie, Alpina Relocation wanted to strengthen its reputation and credibility through social proof.
Objectives
Highlight the added value of Alpina Relocation: its proximity, its attentiveness, its efficiency... by relying on the feedback of satisfied international customers. Create content capable of attracting new prospects while consolidating the trust of those already supported.
The idea.
Give a voice to those who know best how to tell the story of the experience: customers.
We designed a device for intimate interviews on a red background. Each testimony explores a human dimension: discovery, trust, serenity, the Alpina experience.
The stories, carried by expatriates around the world, embody the Alpina promise: to make each transition smooth, serene and deeply human.
The return Without detours
I have been working with the Black & Wild agency for over three years, and it is always a real pleasure to work with Thomas, Quentin, Mélanie and the whole team.
I particularly appreciate their ability to adapt: regardless of the size of the structure or the constraints of the moment, they know how to adjust to budgetary realities while maintaining the impact and coherence of the creative promise.
Their support goes well beyond production: they advise, challenge and foster real strategic thinking.
If you are looking for a trustworthy, visionary, creative and deeply human agency, capable of supporting structures of all sizes with the same requirements: I recommend Black & Wild without hesitation.
The genesis.
From the design stage, we sought to translate what sets Alpina apart: the warmth of the relationship and the attention paid to every detail.
Rather than “selling a service”, it was a question of making people feel fluid and expert support.
We therefore worked on living, spontaneous testimonies, shot at human height, with a sober and bright photo direction.
The stories, from the Franco-Mexican couple to the American-Argentine family, form a kaleidoscope of journeys that make Alpina's mission tangible: to make life easier for others, without ever standardizing.
Solutions.
We produced 6 main films in 16/9 format, in French and English versions, accompanied by short 9/16 formats for networks.
A compilation film then brought together the best excerpts.
The shooting took place over half a day in the studio, a light device and a lighting that preserves the spontaneity of the exchanges.
Post-production took care of linguistic coherence (FR/UK), guaranteeing optimal distribution on all channels.
Making of.
Our other achievements.
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