Combining elegance and ingenuity to make technology a daily gesture.
For the launch of its new range of connected video phones, Somfy wanted to assert its know-how on an already well-established market. The challenge: to design a film capable of promoting the product while embodying the new visual identity of the brand, which is more sunny and inspiring. Our mission: to create elegant, warm and relevant content that makes you want as much as it reassures.
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Somfy, a specialist in connected home equipment, launched a new range of connected videophones. The objective: to stand out in a very competitive sector while expressing the modernity of its new brand image.
Objectives
Create an attractive, demonstrative product film without being a tutorial, capable of generating a preference for Somfy. All while respecting a precise visual universe, combining technicality, confidence and a relaxed lifestyle.
The idea.
Integrate technology into everyday life to simplify life.
We imagined an elegant movie, rooted in everyday scenes: an interrupted tennis game, a Halloween party or a family visit. These are all familiar moments where the Somfy videophone becomes the invisible accomplice, the one who allows the link to be maintained, even at a distance. By focusing on a fluid narration and a warm light, the film installs the brand in a strong emotional territory: that of comfort, safety and simplicity.
Results.
A creative proposal selected among several competing agencies
Successful multi-channel distribution, strengthening product visibility online and at the point of sale
A film praised for its tonal accuracy and its coherence with the new brand identity
The return Without detours
A high-quality collaboration.
A team that's energetic, invested, professional and a great listener.
Constructive, genuinely useful conversations.
A film that matches what we were after perfectly. 👌🏻
Thank you! Don't change a thing!
The genesis.
Before shooting, we took the time to understand the product, its benefits and how it fits into daily life. The challenge was not to extol technology, but to tell what it makes possible. This approach guided the writing: each scene had to serve to demonstrate the use without appearing to be it, in a universal language, that of real life.
The brand had just adopted a new visual universe: bright, reassuring, trustworthy. We therefore sought to create a film that was part of this continuity, while bringing our narrative signature to it. Carefully selected sets, precise actor direction, sober and elegant photography where every detail has been designed to embody the Somfy promise: to make the home simpler and safer, with style.
Solutions.
The film was shot over two days, in a contemporary house designed as a bright setting for the brand. Each decor, each accessory has been selected to reflect the warmth and simplicity of authentic everyday life. We favored a sober and fluid staging: discreet camera movements, natural light, and careful colorimetric work to reinforce the solar dimension of the image.
The artistic direction sought the right balance between realism and inspiration: credible actors, familiar situations, but a controlled, almost photographic visual rendering. In post-production, we refined each shot to ensure a perfect coherence between storytelling and aesthetics. The result: a film produced that goes beyond a simple technical demonstration to become a real brand experience.
Making of.
Our other achievements.
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Make video great again!
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