Create tension with a team of athletes for collaboration.
Excoffier Recyclage has entrusted us with the creation of a series of films to reveal the athletes on its ski team: the Excoffier Alpine Team.
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For several seasons, Excoffier Recyclage has supported alpine ski athletes under the banner of the Excoffier Alpine Team. As a new season approaches, the brand wanted to announce the arrival of new members to the team through a series of videos broadcast on Instagram, in direct collaboration with the athletes.
Objectives
Highlight Excoffier Recyclage's sports partnerships and animate the brand's social networks at the key moment of the launch of the season. The constraints: a shooting to be carried out in a single afternoon, without a studio, in a small space at the client's home.
The idea.
Make the reveal a powerful image moment.
We designed a concept based on visual power: a refined studio universe in the brand's blue and white colors, a steady pace, and an aesthetic similar to the video clip. Light effects, slow shutter effects, projections and rapid camera movements punctuate the film. Supported by modern music, athletes embody performance, precision and team spirit at the same time.
Results.
A unified visual identity for all team content
A series that has been noticed on social networks, shared by the athletes themselves and fans of alpine skiing
A reusable format: designed to last, adaptable to each new season
The return Without detours
The genesis.
Faced with the constraints of place and time, we have redesigned the way of producing. Rather than looking for the perfect staging, we chose constraint as a creative driver. Transforming a small space into a lighting platform, designing a minimalist decor, and creating visual tension through editing and rhythm: this approach guided the entire project.
Each gesture, each posture, each shadow has been designed to enhance the power and determination specific to the team's athletes.
Solutions.
Compact, agile and precise shooting.
1 main film featuring Cyprien Sarrazin, double winner of the 2023 Kitzbühel Descent.
6 short formats (10 to 20 seconds) to introduce the other athletes on the team.
Shooting over half a day, on site, with the installation of a white background and a video projector to create a graphic and flexible environment.
Making of.
Our other achievements.
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Make video great again!
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