Tell the story of the mountain through the cuisine of those who live there.
Create recipes that are more authentic than life, inspired by mountain landscapes. This is the challenge launched by Savoie Mont-Blanc and Megève to four Michelin-starred chefs at the Toquicimes 2023 show. We have imagined a poetic and sincere series, where gastronomy becomes the language of the territory. A tribute to the creativity, nature and sincerity of the artisans who make the region shine.
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In the run-up to the 2023 Toquicimes Show, Savoie Mont-Blanc and Megève wanted to highlight the gastronomic wealth of the region through its most inspiring ambassadors. Four Michelin-starred chefs from the region were brought together around the same challenge: to imagine a recipe inspired by mountain landscapes.
Objectives
Promote the region and its gastronomy while creating a strong emotional bond with the public. The challenge: to reveal the uniqueness of each chef in a coherent series, faithful to the spirit of the place and to the raw beauty of the Alps.
The idea.
Tell the story of the mountain through those who taste it, live it and transform it.
We imagined a series of four short films, at the crossroads of documentary and poetic portraiture. Each episode explores the intimate relationship between a chef and his environment, between inspiration and anchoring. An organic camera, natural light and a contemplative rhythm capture the emotion of the gesture, the texture of the landscape and the breath of the territory.
Results.
A strong audiovisual identity, embodied by four singular voices
A feeling of belonging and pride reinforced around Alpine gastronomy and its link to the territory
Massive distribution on partner networks and platforms, supported by the momentum of Toquicimes
The return Without detours
What Magnificent work !
The rendering is really superb.
One Big congratulations to all of you!
The genesis.
Our first challenge was to find a common narrative thread capable of uniting four very different sensitivities. Each chef had his own way of living in the mountains, his relationship with the product, his way of translating nature into the plate. We chose sincerity as our anchor point: intimate interviews, conducted with delicacy, to let their truth emerge. Visual writing, on the other hand, focused on making the camera disappear, on capturing the moment rather than staging it.
Solutions.
The shooting took place across Savoy and Haute-Savoie, in the environments specific to each chef. Each film combines life sequences, immersion in nature and staging the recipe in a contrasting light. The choice of vintage Contax Zeiss optics provided a singular patina, reinforcing the emotion and the warmth of the rendering.
The result: a series that is both sensitive and coherent, in which mountains become an ingredient in their own right.
Making of.
Our other achievements.
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